Are you looking for ways to drive more traffic using TikTok?
TikTok is a well-known app for the younger generation. They usually engaged with lip-syncing, dance videos. When times change, the platform will also start to change. Millennials have a more significant share of TikTok. Unexpectedly, TikTok has become a fascinating platform for brands and media. The growing user base has encouraged the different types of content on this platform. It will lead to creating more opportunities for businesses to innovate with relevant content.
Hence, brands can use the TikTok stage to boost their awareness, engaging content, and reach more audiences.
In this article, let’s see some of the methods to drive traffic and sales from TikTok.
Include Link In Bio Section
Did you know? You can add clickable links in your bio. You can use it as a great valuable resource for brands to increase their traffic and sales.
However, this feature is available for only certain accounts right now. So, when you one of the blessed ones, you can see the “website” field once you click ‘edit profile.”
If you have this feature, use it and place your desirable link to your perfect landing page.
Attach Your Social Media Profiles
It is one of the effortless and worthy methods to increase traffic from your TikTok account. All you need to do is to connect your social media accounts on the app. At present, you can include direct links to your YouTube, Instagram profile.
Just go to “edit profile” from your TikTok profile page and link your accounts. After it’s connected, your audience can see your Instagram icon on your profile page that links to your social media. Through this, you can bring more new audiences to your profile. Moreover you can visit this page to gain maximum reach and visibility for your channel.
When you add other media links to TikTok, it’s quick cross-promotion. Particularly if you use those channels to promote your products or services.
Plan Your Content Strategy
You can use TikTok for your business effectively by making creative use of your content strategies. When you know how to connect your content with your business creatively, then you can win on TikTok. There are plenty of content types that you can use to promote your business indirectly. Just figure out your audience preference topics, make down a list. Then tailor or create your content according to your business. You can try videos on tutorials, “how-to” sharing information topics. Using those topics, you can fruitfully promote your products.
What About TikTok Ads?
At present, the only way to include a clickable button for your video is by using TikTok ads. It helps to give extra value to your business. It will lead to driving traffic and sales. Through your TikTok ads, you can encourage your audience to shop now, visit your site directly from your video. You can expect guaranteed reach and brand awareness from TikTok ads. You can use UTM tags to build your campaign URL to make people understand your content.
Collaborate With Influencer & Content Creators
Well, making partners with an influencer or content creators will expand your brand awareness and bring more sales. It is crucial to choose the right influencer for your business. Check their target audience and engagement. Once you select them, be clear with your goals and objectives. Provide full space for them to run the campaign.
You can try going Live on TikTok, which helps to build a good relationship with your audience. It helps to share your brand values, humanize your brand and improve sales.
TikTok has more exciting features to help maximize awareness, increase traffic and raise your sales. Through the right strategies, you can get more clicks and conversions.