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Month: February 2021

IGTV Marketing Strategies: 5 Powerful Tactics That Must Check

Instagram is an incredibly powerful marketing tool, which added a new feature called IGTV(Instagram TV). It has taken Instagram to the next level. IGTV is an independent app interlinked to the Instagram app. It provides a lot of opportunities for brands and marketer owners to construct engagement, connect with their audience, and convey your message. The main feature of IGTV is you can shoot lengthy long-form videos. Recently, many people started posting videos on IGTV. Promoting your business on IGTV is quite easy; all you need to do is, stick with your marketing strategy. 

IGTV is good for marketing,

It is similar to a traditional TV; as soon as you open the app, it starts playing. Like regular Instagram posts, people can show their interaction through likes, comments, shares. On top of that, the research study shows that people prefer long-form videos to watch than images and text. 

Video content has become an unavoidable post on this digital platform. By the research study, it shows that videos receive 1200% more share than all other posts. 

Let’s get started with few important marketing strategies to stick with IGTV,

Create Short Videos

Yeah, it’s possible to create long videos on IGTV, but still, it’s hard to hold your audience engagement for a longer period. So, it’s safe to keep for 2 to 5 minutes. In this way, the audience will never lose interest and watch your video completely. 

Pay Attention To Look 

Your IGTV must be visually aesthetic; the first few seconds are more precious for your video. If your video’s start is not attractive and impressive, the audience will not click it. Pay attention, that is you need to have a proper title and keep it short and sweet. Next, thumbnail or cover photo, use custom images, and it must be eye-catching. Finally, the description part, use one or two sentences to describe your videos. Don’t forget to add relevant keywords and links. It helps to give more exposure to your channel.

Post Engaging Content

Consistency is important to get success on IGTV, post frequently. At the same time, don’t stick with the same kinds of content. Ready to test out all kinds of content in order to provide fresh content to your audience. It helps to bring more engagement and attention to your channel. Moreover, you can also buy IGTV comments to maximize your engagement rate and gain interaction from your audience. Create a video with a purpose, add value to them, don’t just create for the sake of consistency. Quality is more important. 

Promotion Is Must 

In order to gain exposure and visibility, you need to promote your Instagram TV content. Before, post your videos, share short snippets or teasers of your original videos on Instagram story. It will create a buzz among your audience and influence them to wait for the release. Next, once you upload your IGTV videos, post them on your feed part or share a preview of your video. 

Interact With Your Audience

Engage with your videos to build good relationships with them.  When you start responding to your audience interaction, it will construct a unique image for your channel and brand. Give instant replies to your audience’s questions. If someone commented on your videos, replying back is good practice. It helps to build a conversation; it influences others to comment on your post.


With these marketing tips, you can now enhance your IGTV channel. Remember to post frequently, stick with the new trends, and engage with your audience. Don’t forget to share your IGTV videos on multiple platforms. Sure, this article will help you to develop your IGTV channel. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

How to Improve your Instagram Stories Engagement in 2021

Instagram is the most popular social media platform with more than 400 million monthly active users on the stories feed. It is the perfect place to increase your reach and improve engagement rate. 

Instagram stories are the hottest part of this platform and appear at the top of the users screen, these stories automatically disappear after 24hours of posting time. But it it is the viral part on Instagram to reach and retain huge following, 

In this article, I will give some effective ideas to increase your instagram engagement rate in 2021. 

Let’s get elaborate. 

Try to Post Stories Regularly

Consistency and regularly is the best key factor for users to get more reach on Instagram. There are millions of stories that live and die on Instagram every day. 

When you post stories on Instagram, your profile image will have a red circle around it, it immediately catches user attention. 

By posting everyday is a great strategy to increase your Instagram engagement doubled. Also, you should find what is the perfect time to post your content on Instagram, when the audience is active online. 

Use Instagram Swipe up Feature 

Swipe up is the best feature on Instagram, it helps to take the audience directly to the landing page or some other page. This feature is only available on Instagram accounts that have more than 10000 followers. 

Once you have this feature, you can add it at the end of your stories to encourage people to swipe up to know more about your stories. 

Use Popular Hashtags 

Hashtags are responsible for social media reach, you can use hashtags in your stories to get more reach or click here to get the highest chance of gaining engagement. But make sure to use trending, popular and relevant hashtags that bring new followers for your account. 

Many accounts can double their engagement by using popular and relevant hashtags. So, you confidently experiment it and keep track of the results to find which one is perfect for your brand and content. 

Try to Add Polls and Questions 

Polls is the perfect way to ask for feedback for Instagram users. Use this feature to ask their opinion for your profile, brand and products. The audience feedback with polls helps to develop your Instagram account in future. 

Questions feature helps you to make the Ask Me Anything format to share information to your audience. If you are a marketer, this let your audience ask questions and know about your company, brand, products and services.

Share High Quality Contents 

Of course, if you want to reach more accounts and  get massive engagement on Instagram you must share the high-quality and highly engaging contents. 

Use Instagram filters and effects for your posts to look attractive. You can add texts, hashtags, animations, transitions, background images, stickers and location tag for your Instagram stories. 

Utilize the Power of Mentions 

Mentions is one of the best features on Instagram, it allows other users to add content to your posts they have been used in to their posts. 

This is not only useful for increasing stories engagement, it expands your stories all over the Instagram world. 

Use Stories Feature to Drive Traffic

If you post a new image or video on an Instagram feed, you can use the Instagram stories feature to drive traffic to your feed. Once you upload the posts, click the share button on the posts. Then, click the “Add to Post Your Story” option, and you can add your copy on the tories feed. 

Thanks for reading this article!

I hope these tips help you get more likes, comments, shares and follows to your Instagram main account. Don’t miss this great platform for your regular life to show your thoughts with a huge audience.