Internet users are increasing day by day in the technology world. Simultaneously, competitive marketers are promoting their products on social media platforms, especially Instagram. Recent reports prove that 200 million people users daily visit at least one brand and 81% of research products or services on the platform. Instagram has a few beneficial features for business people and it helps to reach a wider audience. Furthermore, the popular Instagram rolled out the latest video feature – “Reels,” which allows users to create videos 15-30 seconds in various innovative ways to attract massive followers.
Step by step to create your Reels
- Open the Instagram app. Tap the camera tab and you will notice four options such as Live, IGTV, Stories and Reels. Select the Reels section.
- After, choose the record tab to start recording at the bottom center of the screen. You also can select the video from your phone’s gallery by tapping the gallery tab in the bottom left corner.
- You think that it’s even better to record your video while you watch the video and tap the next arrow button to delete your video.
- When you want stickers, GIFs and text to appear over your video, you could use the slider at the bottom to edit your Reels. Note that interactive stickers like questions and polls aren’t available inside of Reels.
- Add the cover photo to tap the next arrow.
- Write captions and hashtags your brand related things.
- You want to decide where you want to share your video, whether the Reels section or explore page, before sharing your Reel.
- Tap the share tab.
Reels offers some editing features for creators to showcase their talent.
Effects: Instagram has a lot of effects for making your video attractive. Also, it is called “AR filters.”
Speed: Using the speed tab to make your Reel slow motion or fast forward.
In above two features must be selected before recording your Reel.
Music: Add your favorite song or popular song background of the video. Music can be added before or after your recording is finished. You couldn’t add original recording audio while you include music over the video.
Making proper use of these editing features can attract more audience, gain new followers and increase reels views on Instagram to build higher engagement for your profile. In general, people watch videos that are posted by popular accounts and that are more trending. So having more views for your reels content is extremely important to become popular on Instagram reels.
Marketers get a lot of benefits from new Reels features. Instagram provides two by third place for Reels and now it is displayed on the explore page. You know that the audiences watch more videos from the explore page and display videos based on their account video views. So, you can quickly reach a massive right audience. Instagram insights provide few features and use these to know about your niche audience and the best time to post on Reels.