Internet users are increasing day by day in the technology world. Simultaneously, competitive marketers are promoting their products on social media platforms, especially Instagram. Recent reports prove that 200 million people users daily visit at least one brand and 81% of research products or services on the platform. Instagram has a few beneficial features for business people and it helps to reach a wider audience. Furthermore, the popular Instagram rolled out the latest video feature – “Reels,” which allows users to create videos 15-30 seconds in various innovative ways to attract massive followers.

Step by step to create your Reels

1. Open the Instagram app. Tap the camera tab and you will notice four options such as Live, IGTV, Stories and Reels. Select the Reels section.
2. After, choose the record tab to start recording at the bottom center of the screen. You also can select the video from your phone’s gallery by tapping the gallery tab in the bottom left corner.
3. You think that it’s even better to record your video while you watch the video and tap the next arrow button to delete your video.
4. When you want stickers, GIFs and text to appear over your video, you could use the slider at the bottom to edit your Reels. Note that interactive stickers like questions and polls aren’t available inside of Reels.
5. Add the cover photo to tap the next arrow.
6. Write captions and hashtags your brand related things.
7. You want to decide where you want to share your video, whether the Reels section or explore page, before sharing your Reel.
8. Tap the share tab.

Editing features

Reels offers some editing features for creators to showcase their talent. 

Effects: Instagram has a lot of effects for making your video attractive. Also, it is called “AR filters.” 

Speed: Using the speed tab to make your Reel slow motion or fast forward. 

In above two features must be selected before recording your Reel.

Music: Add your favorite song or popular song background of the video. Music can be added before or after your recording is finished. You couldn’t add original recording audio while you include music over the video.

Making proper use of these editing features can attract more audience, gain new followers and increase reels views on Instagram to build higher engagement for your profile. In general, people watch videos that are posted by popular accounts and that are more trending. So having more views for your reels content is extremely important to become popular on Instagram reels.

Final words

Marketers get a lot of benefits from new Reels features. Instagram provides two by third place for Reels and now it is displayed on the explore page. You know that the audiences watch more videos from the explore page and display videos based on their account video views. So, you can quickly reach a massive right audience. Instagram insights provide few features and use these to know about your niche audience and the best time to post on Reels. 

Instagram is an incredibly powerful marketing tool, which added a new feature called IGTV(Instagram TV). It has taken Instagram to the next level. IGTV is an independent app interlinked to the Instagram app. It provides a lot of opportunities for brands and marketer owners to construct engagement, connect with their audience, and convey your message. The main feature of IGTV is you can shoot lengthy long-form videos. Recently, many people started posting videos on IGTV. Promoting your business on IGTV is quite easy; all you need to do is, stick with your marketing strategy. 

IGTV is good for marketing,

It is similar to a traditional TV; as soon as you open the app, it starts playing. Like regular Instagram posts, people can show their interaction through likes, comments, shares. On top of that, the research study shows that people prefer long-form videos to watch than images and text. 

Video content has become an unavoidable post on this digital platform. By the research study, it shows that videos receive 1200% more share than all other posts. 

Let’s get started with few important marketing strategies to stick with IGTV,

Create Short Videos

Yeah, it’s possible to create long videos on IGTV, but still, it’s hard to hold your audience engagement for a longer period. So, it’s safe to keep for 2 to 5 minutes. In this way, the audience will never lose interest and watch your video completely. 

Pay Attention To Look 

Your IGTV must be visually aesthetic; the first few seconds are more precious for your video. If your video’s start is not attractive and impressive, the audience will not click it. Pay attention, that is you need to have a proper title and keep it short and sweet. Next, thumbnail or cover photo, use custom images, and it must be eye-catching. Finally, the description part, use one or two sentences to describe your videos. Don’t forget to add relevant keywords and links. It helps to give more exposure to your channel.

Post Engaging Content

Consistency is important to get success on IGTV, post frequently. At the same time, don’t stick with the same kinds of content. Ready to test out all kinds of content in order to provide fresh content to your audience. It helps to bring more engagement and attention to your channel. Moreover, you can also buy IGTV comments to maximize your engagement rate and gain interaction from your audience. Create a video with a purpose, add value to them, don’t just create for the sake of consistency. Quality is more important. 

Promotion Is Must 

In order to gain exposure and visibility, you need to promote your Instagram TV content. Before, post your videos, share short snippets or teasers of your original videos on Instagram story. It will create a buzz among your audience and influence them to wait for the release. Next, once you upload your IGTV videos, post them on your feed part or share a preview of your video. 

Interact With Your Audience

Engage with your videos to build good relationships with them.  When you start responding to your audience interaction, it will construct a unique image for your channel and brand. Give instant replies to your audience’s questions. If someone commented on your videos, replying back is good practice. It helps to build a conversation; it influences others to comment on your post.

Conclusion  

With these marketing tips, you can now enhance your IGTV channel. Remember to post frequently, stick with the new trends, and engage with your audience. Don’t forget to share your IGTV videos on multiple platforms. Sure, this article will help you to develop your IGTV channel. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

Instagram reels are available now in Germany. It can be used to create a soft format of Instagram videos and apply different effects to the videos. Instagram Reels are the clone of the TikTok clone of Facebook’s Lasso. But later, it was discontinued officially.  The Reels functionality is based on the interest and wishes of its user base on Instagram, according to Instagram. And this feature also got some inspiration from the biggest social media platform TikTok. The difference between the TikTok platform and Instagram Reel is TikTok only uses short-form video or multiple clips videos, but Instagram Reels are just another format like IGTV and Stories.

REPLACEMENT OF INSTAGRAM REELS ON EXPLORE TAB

The integration of the reels into the navigation of Instagram, showing how Instagram is serious about the Reels feature. Instead of the Reels icon on the Instagram search page ( Explore area), Reels Feed-in linked now on the Explore tab. Reels visibility is significantly increased, and many more users become very aware of gain Instagram Reels views of this new Instagram video feature. The Explore area of Instagram moves to the above navigation. This is just a major change on Instagram. Reels must be reflected in visibility when users are dealing with the new video formats. The Instagram Reels are connected with the search of Instagram; it is a crucial point. The For You page on TikTok and Explore Tab on Instagram are sharing the common features. Instagram reels are geared towards the Instagram feed and not on Instagram stories; it is also an interesting fact. The full focus of the Instagram Reels is on the Explore area and Instagram feed, which is similar to IGTV. And the distribution of the organic content and the recommendations of expansion of the individual video are also similar to IGTV. 

USE ALL OPTIONS FOR CREATING A INSTAGRAM REELS

Five big options or features are given by Instagram for making Reelsin very creative way and unique way; they are audio for reels, AR effects of Instagram for Reels, the countdown for individual clips, timer for individual clips, arranging of short videos, defining the speed of the Instagram Reels, whether it is slow down the speed of the part or section of audio clips and video clips or speed up the part or section of the audio or video. Users can add the above creative and unique functionalities for making their Reels on Instagram. The effects like slow-motion effects are also integrated within the feature so that users can use it if they want it.

One of the most famous social media networks is Instagram in the world. In fact, every single month, around one billion people use the platform Instagram. That is thirteen percent of the population of the world.  Also, eighty percent of the users on the platform follows more business or one business, and seventy-two percent of the users on this platform purchased brands and things on Instagram that they saw on Instagram. All of the statistics highlight on the platform is one key insight. This social media platform is a gold mine for entrepreneurs alike, businesses, and marketers. It is healthier to measure the metric count of followers. The rate of Instagram engagement is calculated by the sum of the comments and some of the likes that you receive per photos and videos. Monitoring the metrics of engagement rate is a healthy one. The formula to measure Instagram’s engagement rate is to take an addition of comments and likes you get to per photo or video, then divide that number by the count of followers you have and then multiply by hundred. 

For example, it was written as an equation, so it looks like:

(Comment per post + likes per post)

————————————————–                      *     100

Total count of followers

There is no best engagement rate on the university, depending upon a variety of various factors, the ideal engagement rates are there. The various Instagram engagement rates are anywhere ranges from one percentage to five percent. In your specific industry, if you want to know the average engagement rate, you have to do research for it. Instagram offers you many ways to increase your engagement rate. By using the below ways, you can increase your account engagement rate.

• Marketing using Omni channels to boost your presence on Instagram
• Hold giveaways 
• Hold contests
• Leveraging the Instagram stories power
• Using the right captions
• Using the right hashtags
• Timing your posts well

You have to optimize your content for optimizing your Instagram for your audience. especially if you need to increase your Instagram engagement rate. Hashtags are on Instagram are fantastic features that will help you to increase your rate of engagement. Hashtags will help you gain likes, rear each border level audience, and help more followers on Instagram.

For increasing your engagement rate of your, you have to use the correct captions for your posts and videos.  Every day more people using to get Instagram reach for Instagram. That is a very large number. Instagram stories engage audiences. It is a more important thing that everyone remembers that audiences who engage more with particular accounts on Instagram are more likely to repeatedly watch their content, so say thanks to Instagram’s algorithm. A high rate of the platform’s engagement is the fantastic feature of the stories. The number of video creation is increased eight percentage on Instagram over the year in 2018.  Businesses and brands ask the people to follow their account, tagging their friends, and like and share the photos.